Novi Sad Brewery
Location | Novi Sad, Serbia |
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Opened | 2003 |
Annual production volume | 1.5 million hl |
Owned by | Heineken Srbija |
Novi Sad Brewery (Serbian: Novosadska pivara; full legal name: Pivara MB d.o.o. za proizvodnju piva Novi Sad) is a brewery in Serbia owned by Heineken Srbija. It started production in 2003 and is the youngest brewery operating in the country.
History
The brewery was founded as MB Brewery (Serbian: pivara MB). Through an aggressive marketing campaign that featured a "Svetsko, a naše" ("Global, but ours") slogan and a series of public personalities such as Lazar Ristovski, Ceca Ražnatović, and Pierluigi Collina,[1] it quickly established its MB pivo brand.
At the time when Rodić Company decided to sell the brewery it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatin Brewery, Carlsberg Srbija, and Efes Srbija.
In 2007, Dutch beer producer Heineken International announced its purchase of Brewery MB. The amount of the transaction was not disclosed.[2] The takeover was finalized on 19 February 2008 at which time it was also announced that the company is changing its name to Brauerei MB.[3]
In 2008, Heineken's Braurei MB (Novi Sad Brewery) merged with Efes Srbija (Zaječar and Pančevo breweries) to establish a new entity - Ujedinjene srpske pivare (United Breweries of Serbia), later renamed Heineken Srbija.
Brands
Brands produced in Novi Sad Brewery are: Laško, Krušovice, Zaječarsko low-pasteurized, Pils Plus, MB, Master, Heineken and Amstel beer.
References
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City | |
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Vojvodina |
Novi Sad Proper |
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Petrovaradin |
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Sremska Kamenica |
landmarks
- Saint George's Cathedral
- Kovilj Monastery
- Name of Mary Church
- Church of the Augsburg Confession
- Muftiship of Novi Sad
- Novi Sad Synagogue
- Matica Srpska
- Serbian National Theatre
- Novi Sad Theatre
- Novi Sad Youth Theatre
- Correspondence Theatre
- Drama Art Scene
- Cultural Center of Novi Sad
- Eđšeg Cultural Center
- NEVEN (cultural society)
- Archive of Vojvodina
museums
- City Museum of Novi Sad
- Museum of Vojvodina
- Museum of Reunion
- Museum of Contemporary Art
- Toy Museum Fantasy
- Pavle Beljanski Memorial Collection
- The Gallery of Fine Arts – Gift Collection of Rajko Mamuzić
- Gallery of Matica Srpska
- Gallery of the association of artists of Vojvodina
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Private |
Stadiums and Indoor arenas |
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Football clubs | |
Basketball clubs | |
Other sports clubs |
Finance | |
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Media |
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Food |
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Oil & gas | |
Other |
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Bridges | |
Air and water |
- Novi Sad